The 33 Strategies of War by Robert Greene Joost Elffers

Author:Robert Greene, Joost Elffers [Robert Greene, Joost Elffers]
Language: eng
Format: epub
ISBN: 9780143112785
Publisher: Penguin
Published: 2008-01-29T18:22:21+00:00

Authority: It is by turning the enemy, by attacking his flank, that battles are won.

—Napoleon Bonaparte (1769–1821)

REVERSAL

In politics, occupying the flank by taking a similar position to the other side, co-opting its ideas for your own purposes, is a powerful ploy, one that President Clinton used to great effect in his triangulations with the Republicans. This gives the opponent nothing to strike at, no room to maneuver. But staying too long on the opponent’s flank can bring a price: the public—the real soft flank for any politician—loses its sense of what the triangulator stands for, what sets him and his party apart from the other side. Over time this can prove dangerous; polarity (see chapter 1)—creating the appearance of sharp differences—is more effective in the long run. Beware of occupying the opponent’s flank at the expense of exposing your own.

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